UCP status report
hema.nl

Q: How was this UCP report for hema.nl generated?

With public requests on 1 November 2026: we asked for hema.nl/.well-known/ucp and read its robots.txt, then validated the profile against the UCP release it declares and checked that its spec and schema links resolve. No sign-in, no purchase and no manual review. How we check.
hema.nl responded, but its profile did not pass schema validation.
Invalid
42/100
UCP Score · grade D →
2 problems · 8 passed
HTTP 200 Release none Checked 1 Nov, 08:00 UTC
Findings

8 passed · 2 problems
To fix first
Problem
Serve profile as application/json
The profile URL did not return parseable JSON.
Also worth fixing
To fix
Publish a /llms.txt brand brief
No /llms.txt file detected at the root of your domain.
Passed
8 OK
HTTPS, AI bot access, sitemap.xml, Open Graph tags, Organization schema (JSON-LD), Mobile viewport meta, Public keys published, No validation warnings
Show all 8
HTTPS: Profile URL uses https://
AI bot access: robots.txt allows /.well-known/ucp
sitemap.xml: Found at /sitemap.xml
Open Graph tags: og:title and og:type/url present
Organization schema (JSON-LD): Organization-typed JSON-LD detected
Mobile viewport meta: <meta name="viewport"> present
Public keys published: Keys published at the top level
No validation warnings: No outstanding validation issues
Check trace
How hema.nl answered our check

The five ways an agent can reach this store, what each one met, and every request we made.
1 of 5 open
11 requests · 5.77 s at the store · signed requests
01Hosting ↗

Finding the profile

Open
02Identity Linking ↗

Acting for the buyer

Not offered
03Embedded ↗

In the buyer's browser

Not offered
04Services ↗

Calling its services

None
05continue_url ↗

Sending the buyer to the website

Not declared
UCP CheckerUCPCheckerBot/1.0
Signed · Web Bot Auth
key K_DlV2MybP…
How to verify us ↗
Finding the profile/.well-known/ucp · 200
1. GET /robots.txt301 Moved Permanently669 ms
2. GET www.hema.nl/robots.txt200 OK917 ms
3. GET /.well-known/ucp301 Moved Permanently398 ms
4. GET www.hema.nl/.well-known/ucp200 OK593 ms
5. GET www.hema.nl/robots.txt200 OK271 ms
6. GET www.hema.nl/.well-known/ucp200 OK553 ms
read from profileActing for the buyernot declared
read from profileIn the buyer's browsernot declared
not calledCalling its servicesnone declared
read from profileSending to the websitenot declared
Outside UCPhomepage · /llms.txt
1. GET /301 Moved Permanently322 ms
2. GET www.hema.nl/200 OK679 ms
3. GET www.hema.nl/200 OK726 ms
4. GET www.hema.nl/sitemap.xml200 OK798 ms
5. GET www.hema.nl/llms.txt500 Internal Server Error939 ms
Open
01 · Finding the profile6 requests
Served at /.well-known/ucp with 200 OK, 729.2 KB. robots.txt allows /.well-known/ucp.
Not offered
02 · Acting for the buyerread from profile
The profile doesn't declare identity linking, so an agent can't act for a signed-in buyer.
Not offered
03 · In the buyer's browserread from profile
No Embedded service is declared.
None
04 · Calling its servicesnot called
No services are declared.
Not declared
05 · Sending the buyer to the websiteread from profile
No permalink declared. Whether error replies carry a continue_url shows only in an agent run.
01 · Finding the profile6 requests · 2 × 301 Moved Permanently · 4 × 200 OK3,547 ms
GET /robots.txt 301 Moved Permanently → www.hema.nl/robots.txt 669 ms
Redirected to https://www.hema.nl/robots.txt.
DNS 0 ms
Connect 376 ms
TLS 185 ms
Wait 106 ms
Download 0 ms
URL: https://hema.nl/robots.txt
Server: 104.18.35.82
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/plain
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: cloudflare
Got cache-control: no-cache, no-store, must-revalidate
Got location: https://www.hema.nl/robots.txt
Got cf-ray: a5395d38ffe25f55-EWR
GET www.hema.nl/robots.txt 200 OK 1.1 KB · text/plain 917 ms
Answered.
DNS 22 ms
Connect 307 ms
TLS 255 ms
Wait 332 ms
Download 0 ms
URL: https://www.hema.nl/robots.txt
Server: 108.138.128.107
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/plain
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: AmazonS3
Got content-type: text/plain
Got cache-control: public, max-age=300
GET /.well-known/ucp 301 Moved Permanently → www.hema.nl/.well-known/ucp 398 ms
Redirected to https://www.hema.nl/.well-known/ucp.
DNS 0 ms
Connect 7 ms
TLS 250 ms
Wait 141 ms
Download 0 ms
URL: https://hema.nl/.well-known/ucp
Server: 104.18.35.82
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: application/json
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: cloudflare
Got content-type: text/html;charset=UTF-8
Got cache-control: no-cache, no-store, must-revalidate
Got location: https://www.hema.nl/.well-known/ucp
Got cf-ray: a5395d417bea41d5-EWR
GET www.hema.nl/.well-known/ucp 200 OK 729.2 KB · text/html 593 ms
Answered.
DNS 0 ms
Connect 5 ms
TLS 261 ms
Wait 290 ms
Download 35 ms
URL: https://www.hema.nl/.well-known/ucp
Server: 108.138.128.68
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: application/json
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: CloudFront
Got content-type: text/html; charset=utf-8
Got cache-control: private, no-cache, no-store, max-age=0, must-revalidate
GET www.hema.nl/robots.txt 200 OK 1.1 KB · text/plain 271 ms
Answered.
DNS 0 ms
Connect 6 ms
TLS 247 ms
Wait 13 ms
Download 0 ms
URL: https://www.hema.nl/robots.txt
Server: 108.138.128.107
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/plain
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: AmazonS3
Got content-type: text/plain
Got cache-control: public, max-age=300
GET www.hema.nl/.well-known/ucp 200 OK 729.2 KB · text/html 553 ms
Answered.
DNS 0 ms
Connect 7 ms
TLS 191 ms
Wait 154 ms
Download 199 ms
URL: https://www.hema.nl/.well-known/ucp
Server: 108.138.128.68
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: application/json
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: CloudFront
Got content-type: text/html; charset=utf-8
Got cache-control: private, no-cache, no-store, max-age=0, must-revalidate
Outside UCP · its other files5 requests · 301 Moved Permanently · 3 × 200 OK · 500 Internal Server Error2,204 ms
GET / 301 Moved Permanently → www.hema.nl/ 322 ms
Redirected to https://www.hema.nl/.
DNS 0 ms
Connect 6 ms
TLS 178 ms
Wait 137 ms
Download 0 ms
URL: https://hema.nl/
Server: 104.18.35.82
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/html
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: cloudflare
Got cache-control: no-cache, no-store, must-revalidate
Got location: https://www.hema.nl/
Got cf-ray: a5395d4cd9e4c351-EWR
GET www.hema.nl/ 200 OK 1,937.1 KB · text/html 679 ms
Answered.
DNS 0 ms
Connect 3 ms
TLS 115 ms
Wait 204 ms
Download 355 ms
URL: https://www.hema.nl/
Server: 108.138.128.65
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/html
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: CloudFront
Got content-type: text/html; charset=utf-8
Got cache-control: private, no-cache, no-store, max-age=0, must-revalidate
GET www.hema.nl/ 200 OK 1,937.0 KB · text/html 726 ms
Answered.
DNS 0 ms
Connect 1 ms
TLS 419 ms
Wait 204 ms
Download 101 ms
URL: https://www.hema.nl/
Server: 108.138.128.65
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: CloudFront
Got content-type: text/html; charset=utf-8
Got cache-control: private, no-cache, no-store, max-age=0, must-revalidate
GET www.hema.nl/sitemap.xml 200 OK 1.2 KB · application/xml 798 ms
Answered.
DNS 0 ms
Connect 185 ms
TLS 255 ms
Wait 357 ms
Download 0 ms
URL: https://www.hema.nl/sitemap.xml
Server: 108.138.128.65
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: application/xml,text/xml
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: AmazonS3
Got content-type: application/xml
Got cache-control: public, max-age=3600
GET www.hema.nl/llms.txt 500 Internal Server Error 939 ms
The server failed to answer (500).
DNS 0 ms
Connect 119 ms
TLS 313 ms
Wait 421 ms
Download 84 ms
URL: https://www.hema.nl/llms.txt
Server: 108.138.128.65
Sent user-agent: UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept: text/plain
Sent signature-agent: "https://ucpchecker.com"
Sent signature: Web Bot Auth (RFC 9421)
Got server: AmazonS3
Got content-type: text/html
Got cache-control: no-store
01 PROFILEProfile did not pass schema validation: Response is not a valid JSON object
UCP profile as served 729.2 KB as served · 2 lines
<!DOCTYPE html><html lang=".well-known"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_zones/omni-web-content/_next/static/chunks/1u5phmyux-bc7.css" data-precedence="next"/><link rel="stylesheet" href="/_zones/omni-web-content/_next/static/chunks/3-1mzk1s6n7op.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_zones/omni-web-content/_next/static/chunks/2mhi_mtawbqly.js"/><script src="/_zones/omni-web-content/_next/static/chunks/1py_qfoiobzpm.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/1m_ogh90-s_cd.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/3mofp_71sk6hk.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/1ktjmybh-7srx.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/turbopack-2gijm_yutpndc.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/1f6d9g_r-2zgl.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/2bxbz9yb4qnw9.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/2w82p-qiqsivm.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/2uq_st_h482yq.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/007d8pdxazm_v.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/2m5d9851afpiz.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/1rwq88zgxxrpq.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/293nfxqx7urgq.js" async=""></script><script src="/_zones/omni-web-content/_next/static/chunks/2wyueuveev2xs.js" async=""></script><link rel="preload" href="https://euob.forseasky.com/sxp/i/2d44eff1dac511a8c81e76b98873799d.js" as="script"/><meta name="theme-color" content="#fffffe" media="(prefers-color-scheme: light)"/><meta name="theme-color" content="#373737" media="(prefers-color-scheme: dark)"/><link rel="icon" href="/favicon.ico"/><meta name="next-size-adjust" content=""/><link rel="preconnect" href="https://cdn.sanity.io"/><link rel="preconnect" href="https://htmsa.hema.com"/><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="robots" content="noindex"/><script src="/_zones/omni-web-content/_next/static/chunks/0cz1d0mv5g_q7.js" noModule=""></script></head><body class="mmmdhG_variable root hds:bg-light-primary hds:dark:bg-dark-primary hds:overflow-x-hidden"><div hidden=""><!--$--><!--/$--></div><!--$--><!--/$--><script>(self.__next_s=self.__next_s||[]).push(["https://euob.forseasky.com/sxp/i/2d44eff1dac511a8c81e76b98873799d.js",{"async":true,"className":"ct_clicktrue_86015","data-ch":"cheq4ppc","data-jsonp":"onCheqResponse","id":"cheq-invocation"}])</script><!--$--><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"\n        window.gtmDataLayer = window.gtmDataLayer || [];\n        window.gtmDataLayer.push({\"country\":\".well-KNOWN\",\"environment\":\"prod\",\"pageType\":\"other\",\"platformType\":\"hfe\",\"shop\":\"webshop\"});\n      ","id":"gtm-datalayer-init"}])</script><!--/$--><noscript><iframe height="0" src="https://obseu.forseasky.com/ns/2d44eff1dac511a8c81e76b98873799d.html?ch=cheq4ppc" style="display:none" title="CHEQ bot detection" width="0"></iframe></noscript><!--$--><!--/$--><!--$--><!--/$--><!--$?--><template id="B:0"></template><!--/$--><!--$!--><template data-dgst="NEXT_HTTP_ERROR_FALLBACK;404"></template><div aria-hidden="true" data-testid="page-skeleton" class="hds:scroll-mt-22 hds:overflow-x-hidden hds:pt-spacing-responsive-lg hds:py-3xl"><div class="hds:sfcc-layout"><div class="hds:mx-auto hds:w-full hds:flex hds:flex-col hds:gap-spacing-responsive-xl"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/3 hds:max-w-[320px]"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-10 hds:w-2/3 hds:max-w-[560px]"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-5 hds:w-1/2 hds:max-w-[420px]"></div><div class="hds:grid hds:grid-cols-1 hds:sm:grid-cols-2 hds:lg:grid-cols-3 hds:gap-spacing-responsive-lg"><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-3/4"></div><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:h-4 hds:w-1/2"></div></div><div class="hds:flex hds:flex-col hds:gap-sm"><div class="hds:shimmer-mask hds:animate-shimmer hds:bg-light-secondary hds:dark:bg-dark-secondary hds:rounded-md hds:w-full hds:aspect-4/3"></div><div 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What goes in a UCP profile →Check your JSON in the Validator →Guides by store platform →
Is hema.nl your store?
Claim it with one DNS record.
Claim this store
Questions

Why is hema.nl's profile invalid?
We found a UCP profile, but it failed schema validation against the official spec. The findings on this page list what failed — usually missing required fields, wrong data types, or version mismatches. A UCP agent may not be able to use a profile that doesn't validate, so these are worth fixing first.
How can hema.nl fix this?
Run the profile through our UCP Validator — it shows each problem and where it is in the file. Fix those, publish the profile again, then run a new check.
Does this mean hema.nl is broken for shoppers?
No. This check looks only at the UCP profile, not at the website people shop on. It only affects UCP agents, which read the profile.
How was this UCP report for hema.nl generated?
With public requests on 1 November 2026: we asked for hema.nl/.well-known/ucp and read its robots.txt, then validated the profile against the UCP release it declares and checked that its spec and schema links resolve. No sign-in, no purchase and no manual review. How we check.
How do I get a newer result for hema.nl?
This page shows the stored result of our last check (1 November 2026). To run a new one, enter hema.nl on the Check page.
Why does this status matter?
Universal Commerce Protocol is an open standard that lets a UCP agent find out what a store sells, build a cart and check out through a published contract instead of reading web pages. A valid UCP profile is how a store declares that support.