UCP Checker
Check a store
UCP status report

diesel.com

diesel.com responded, but its profile did not pass schema validation.

Invalid
37/100
UCP Score · grade D →
5 problems · 5 passed
HTTP 200 Release none Checked 29 Oct, 16:00 UTC
Changed something? Run a live check now.

Findings

5 passed · 5 problems
To fix first
Problem
Serve profile as application/json
The profile URL did not return parseable JSON.
Also worth fixing
To fix
Publish Organization schema (JSON-LD) on the homepage
No Organization-typed JSON-LD detected on your homepage.
To fix
Publish a /llms.txt brand brief
No /llms.txt file detected at the root of your domain.
To fix
Publish a sitemap.xml
No sitemap.xml detected at the root of your domain.
To fix
Add Open Graph meta tags to the homepage
OG tags missing or incomplete on your homepage.
Passed
5 OK
HTTPS, AI bot access, Mobile viewport meta, Public keys published, No validation warnings
Show all 5
  • HTTPS: Profile URL uses https://
  • AI bot access: robots.txt allows /.well-known/ucp
  • Mobile viewport meta: <meta name="viewport"> present
  • Public keys published: Keys published at the top level
  • No validation warnings: No outstanding validation issues
Check trace

How diesel.com answered our check

The five ways an agent can reach this store, what each one met, and every request we made.

1 of 5 open
7 requests · 2.63 s at the store · signed requests
  1. 01Hosting ↗
    Finding the profile
    Open
  2. 02Identity Linking ↗
    Acting for the buyer
    Not offered
  3. 03Embedded ↗
    In the buyer's browser
    Not offered
  4. 04Services ↗
    Calling its services
    None
  5. 05continue_url ↗
    Sending the buyer to the website
    Not declared
UCP CheckerUCPCheckerBot/1.0
  • Signed · Web Bot Auth
  • key K_DlV2MybP…
How to verify us ↗
  • Finding the profile/.well-known/ucp · 200
  • read from profileActing for the buyernot declared
  • read from profileIn the buyer's browsernot declared
  • not calledCalling its servicesnone declared
  • read from profileSending to the websitenot declared
  • Outside UCPhomepage · /llms.txt
Open
01 · Finding the profile3 requests
Served at /.well-known/ucp with 200 OK, 44.9 KB. robots.txt allows /.well-known/ucp.
Not offered
02 · Acting for the buyerread from profile
The profile doesn't declare identity linking, so an agent can't act for a signed-in buyer.
Not offered
03 · In the buyer's browserread from profile
No Embedded service is declared.
None
04 · Calling its servicesnot called
No services are declared.
Not declared
05 · Sending the buyer to the websiteread from profile
No permalink declared. Whether error replies carry a continue_url shows only in an agent run.
01 · Finding the profile3 requests · 2 × 200 OK · 301 Moved Permanently1,013 ms
GET /robots.txt 200 OK 2.2 KB · text/plain 340 ms

Answered.

  • DNS 0 ms
  • Connect 1 ms
  • TLS 65 ms
  • Wait 273 ms
  • Download 0 ms
URL
https://diesel.com/robots.txt
Server
23.33.42.85
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
text/plain
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/plain;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a523648baf310f42-EWR
GET /.well-known/ucp 200 OK 44.9 KB · text/html 291 ms

Answered.

  • DNS 0 ms
  • Connect 2 ms
  • TLS 109 ms
  • Wait 177 ms
  • Download 2 ms
URL
https://diesel.com/.well-known/ucp
Server
23.33.42.85
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
application/json
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a523648e2e500f60-EWR
GET www.diesel.com/.well-known/ucp 301 Moved Permanently → diesel.com/.well-known/ucp 349 ms

Redirected to https://diesel.com/.well-known/ucp.

  • DNS 0 ms
  • Connect 2 ms
  • TLS 87 ms
  • Wait 258 ms
  • Download 0 ms
URL
https://www.diesel.com/.well-known/ucp
Server
23.33.42.87
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
application/json
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got location
https://diesel.com/.well-known/ucp
Got cf-ray
a52364907e9d9cfc-EWR
Outside UCP · its other files4 requests · 4 × 200 OK1,604 ms
GET / 200 OK 42.5 KB · text/html 329 ms

Answered.

  • DNS 0 ms
  • Connect 2 ms
  • TLS 97 ms
  • Wait 227 ms
  • Download 1 ms
URL
https://diesel.com/
Server
23.33.42.87
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
text/html
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a5236492ab1ab35a-EWR
GET /llms.txt 200 OK 43.7 KB · text/html 834 ms

Answered.

  • DNS 0 ms
  • Connect 72 ms
  • TLS 570 ms
  • Wait 191 ms
  • Download 0 ms
URL
https://diesel.com/llms.txt
Server
23.33.42.85
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
text/plain
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a52364982a99b35a-EWR
GET / 200 OK 42.5 KB · text/html 850 ms

Answered.

  • DNS 0 ms
  • Connect 1 ms
  • TLS 634 ms
  • Wait 212 ms
  • Download 1 ms
URL
https://diesel.com/
Server
23.33.42.85
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a52364984cb1182d-EWR
GET /sitemap.xml 200 OK 2.1 KB · text/html 1,191 ms

Answered.

  • DNS 0 ms
  • Connect 135 ms
  • TLS 512 ms
  • Wait 542 ms
  • Download 0 ms
URL
https://diesel.com/sitemap.xml
Server
23.33.42.85
Sent user-agent
UCPCheckerBot/1.0 (+https://ucpchecker.com/methodology)
Sent accept
application/xml,text/xml
Sent signature-agent
"https://ucpchecker.com"
Sent signature
Web Bot Auth (RFC 9421)
Got content-type
text/html;charset=UTF-8
Got cache-control
no-cache, no-store, must-revalidate
Got cf-ray
a5236498fcd4b35a-EWR
  1. 01 PROFILEProfile did not pass schema validation: Response is not a valid JSON object
UCP profile as served 44.9 KB as served · 718 lines 
<!DOCTYPE html>
<html lang="en">
<head>
	<meta charset="UTF-8">
	<meta name="viewport" content="width=device-width, initial-scale=1.0">
	<meta name="robots" content="noindex,follow">

	<title>Diesel - Country Selector</title>

	<link rel="stylesheet" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/v1793260622341/css/main.css"/>

	<link rel="apple-touch-icon" sizes="57x57" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dwb8c135d3/imgs/favicons/apple-touch-icon-57x57.png"/>
	<link rel="apple-touch-icon" sizes="60x60" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dw5b691a5f/imgs/favicons/apple-touch-icon-60x60.png"/>
	<link rel="apple-touch-icon" sizes="72x72" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dw707d836a/imgs/favicons/apple-touch-icon-72x72.png"/>
	<link rel="apple-touch-icon" sizes="76x76" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/v1793260622341/icons/favicons/apple-touch-icon-76x76.png"/>
	<link rel="apple-touch-icon" sizes="114x114" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dwafb885f8/imgs/favicons/apple-touch-icon-114x114.png"/>
	<link rel="icon" sizes="32x32" type="image/png" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dw412a3463/imgs/favicons/favicon-32x32.png"/>
	<link rel="icon" sizes="96x96" type="image/png" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dwf42d89b7/imgs/favicons/favicon-96x96.png"/>
	<link rel="icon" sizes="16x16" type="image/png" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dw262c444a/imgs/favicons/favicon-16x16.png"/>
	<link rel="shortcut icon" href="/on/demandware.static/Sites-DieselHUB-Site/-/default/dw304133a9/imgs/favicons/favicon.ico"/>

	<style>
      body {
          background: url("https://diesel.com/on/demandware.static/-/Library-Sites-DieselMFSharedLibrary/default/dw9bc1646c/hub/country_selector_splash_desktop.jpg") no-repeat center center/cover;
      }

      @media (max-width: 768px) { /* Mobile */
          body {
              background: url("https://diesel.com/on/demandware.static/-/Library-Sites-DieselMFSharedLibrary/default/dwe93ad850/hub/country_selector_splash_mobile.jpg") no-repeat center center/cover;
              background-position-y: top;
          }
      }
	</style>

	




<style>
  /*
 * The Typekit service used to deliver this font or fonts for use on websites
 * is provided by Adobe and is subject to these Terms of Use
 * http://www.adobe.com/products/eulas/tou_typekit. For font license
 * information, see the list below.
 *
 * franklin-gothic-compressed:
 *   - http://typekit.com/eulas/00000000000000007735bbd4
 *
 * © 2009-2022 Adobe Systems Incorporated. All Rights Reserved.
 */
  /*{"last_published":"2021-07-06 08:10:36 UTC"}*/

  /* @import url("https://p.typekit.net/p.css?s=1&k=shj5uhm&ht=tk&f=39283&a=46954815&app=typekit&e=css"); */

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    font-family: "franklin-gothic-compressed";
    src: url("https://use.typekit.net/af/6697bc/00000000000000007735bbd4/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n6&v=3") format("woff2"), url("https://use.typekit.net/af/6697bc/00000000000000007735bbd4/30/d?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n6&v=3") format("woff"), url("https://use.typekit.net/af/6697bc/00000000000000007735bbd4/30/a?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n6&v=3") format("opentype");
    font-display: swap;
    font-style: normal;
    font-weight: 600;
    font-stretch: normal;
  }

  @font-face {
    font-family: 'BananaGrotesk';
    font-display: swap;
    src: url("/on/demandware.static/Sites-DieselHUB-Site/-/default/dwa25cd8d5/fonts/BananaGrotesk-Light.woff2") format('woff2');
    font-weight: 300;
    font-style: normal;
  }

  @font-face {
    font-family: 'BananaGrotesk';
    font-display: swap;
    src: url("/on/demandware.static/Sites-DieselHUB-Site/-/default/dw0fa7e1d7/fonts/BananaGrotesk-Medium.woff2") format('woff2');
    font-weight: 500;
    font-style: normal;
  }

  @font-face {
    font-family: 'BananaGrotesk';
    font-display: swap;
    src: url("/on/demandware.static/Sites-DieselHUB-Site/-/default/dwf8cb9cad/fonts/BananaGrotesk-Bold.woff2") format('woff2');
    font-weight: 700;
    font-style: normal;
  }
</style>

	
	
	

	<script src="/on/demandware.static/Sites-DieselHUB-Site/-/default/v1793260622341/js/main.js" defer></script>

	<script src="https://tags.tiqcdn.com/utag/diesel/main/prod/utag.sync.js" defer></script>

</head>
<body>
	<script>
		window.utag_data = {
			"store_country": "global",
			"page_name": "global:country_selection",
			"page_type": "country_selection",
			"page_context_title": "country_selection",
			"page_context_type": "country_selection",
			"page_name_onload":"global:country_selection",
		};
	</script>

	<script type="text/javascript">
		(function(a,b,c,d) {
			a='//tags.tiqcdn.com/utag/diesel/main/prod/utag.js';
			b=document;c='script';d=b.createElement(c);d.src=a;
			d.type='text/java'+c;d.async=true;
			a=b.getElementsByTagName(c)[0];
			a.parentNode.insertBefore(d,a)})();
	</script>

	<div class="header__logo">
		<svg id="Header_Desktop_Logo_Big" data-name="Header/Desktop/Logo/Big" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="360" height="198" viewBox="0 0 360 198">
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    <clipPath id="clip-path">
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					<option value="CH" >Switzerland</option>
					
				
					<option value="TH" >Thailand</option>
					
				
					<option value="TG" >Togo</option>
					
				
					<option value="AE" >United Arab Emirates</option>
					
				
					<option value="GB" >United Kingdom</option>
					
				
					<option value="US" selected>United States</option>
					
						
					
				
					<option value="VN" >Vietnam</option>
					
				
					<option value="ZM" >Zambia</option>
					
				
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						<option value="en" >English</option>
					
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What goes in a UCP profile →Check your JSON in the Validator →Guides by store platform →
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Questions

Why is diesel.com's profile invalid?
We found a UCP profile, but it failed schema validation against the official spec. The findings on this page list what failed — usually missing required fields, wrong data types, or version mismatches. A UCP agent may not be able to use a profile that doesn't validate, so these are worth fixing first.
How can diesel.com fix this?
Run the profile through our UCP Validator — it shows each problem and where it is in the file. Fix those, publish the profile again, then run a new check.
Does this mean diesel.com is broken for shoppers?
No. This check looks only at the UCP profile, not at the website people shop on. It only affects UCP agents, which read the profile.
How was this UCP report for diesel.com generated?
With public requests on 29 October 2026: we asked for diesel.com/.well-known/ucp and read its robots.txt, then validated the profile against the UCP release it declares and checked that its spec and schema links resolve. No sign-in, no purchase and no manual review. How we check.
How do I get a newer result for diesel.com?
This page shows the stored result of our last check (29 October 2026). To run a new one, enter diesel.com on the Check page.
Why does this status matter?
Universal Commerce Protocol is an open standard that lets a UCP agent find out what a store sells, build a cart and check out through a published contract instead of reading web pages. A valid UCP profile is how a store declares that support.